NYBTI.com | New York Business Training Institute

The course objectives are to:

• develop an understanding of current theory and practice in international marketing
• acquire a sound, professional understanding and knowledge of international business, marketing and public relations concepts
• develop effective business communication skills in English
• build appropriate vocabulary related to business, marketing and public relations
• acquire the necessary communication skills for a career in public relations

A $250 billion-a-year business, advertising has become one of the driving forces of the American economy. The public can be convinced to buy all sorts of products and services that they probably ordinarily wouldn’t if left to their own devices. This huge industry offers numerous and very profitable careers for people who enjoy a fast-paced, competitive work environment.

Small ad agencies employ only the people who develop the advertisement concepts and contract out most of the work involved in actually creating the ad. Large agencies have huge staffs that both develop an ad’s concept and do most of the work of creating it, but even large agencies can rarely employ all the staff needed to create a commercial or print ad.

Both large and small agencies contract out work to a whole variety of people, including graphic artists, filmmakers and crews, film editors, musicians who play jingles, and models or actors who pose or act in ads. Both large and small ad agencies also employ business people, who keep track of the finances and work directly with client companies, and marketers, who research buyers and figure out the best method for distributing ads.

In general, ad agencies look for well-rounded candidates with both an artistic flare and a knack for numbers. They look for high-energy people, and students who make good grades at tough schools while participating in other activities demonstrate that they can juggle many tasks at once and still succeed at them all.